Salesforce.com opened its annual Dreamforce conference on Monday by announcing a new product that capitalizes on the analytics software acquisitions it’s made in the past 14 months.
Wave is Salesforce’s analytics cloud, a big data engine paired with a visual, user-friendly interface that can intake all the data companies store in Salesforce applications, plus external sources. Those sources can include unstructured data such as social media posts, details about mobile devices, or even data generated by wearable technology. The pitch from Salesforce on the product – this is analytics designed to be used by all business professionals.
“Data is trapped in legacy systems and isn’t available to the sales reps and marketers on the front lines,” said Stephanie Buscemi, senior vice president of the Salesforce analytics cloud. “What if analytics was completely reinvented for the rest of us?”
So here comes the app with some sample data. And you can download from the App Store on #iTunes:App store Download Link